Brazilian Città Telecom to use Smartlabs cloud transcoding

July 5, 2022

SmartLabs, the leading provider of multi-screen solutions for video streaming, today announces that Brazilian ISP Città Telecom has chosen a cloud NVIDIA-based SmartMEDIA Transcoder to provide efficient delivery of 100 HD channels to Città customers for the next 3 years at least.

Smartlabs SmartMEDIA Transcoder, employing NVIDIA NVENC technology, will be implemented as a cloud SaaS tool. So Città Telecom can enjoy all the benefits of the SmartMEDIA Transcoder and save on solution roll-out and maintenance. The solution will perform high-quality transcoding of the HD content into 3 adaptive bitrate profiles so the customers experiencing bandwidth issues could continue watching their video content with no freezing or interruptions.

Paulo Junior, Operations Director at Città Telecom, says: “With Smartlabs SmartMEDIA Transcoder we can provide our customers with the stable and flexible video content delivery which can adapt to the network bandwidth and sustain smooth playback. Our previous transcoding solution was incapable of generating unicast streams crucial for OTT. Now we can launch our OTT service and offer our viewers compelling and entertaining content.” In 2021, Smartlabs implemented its OTT platform and mobile applications at Città along with powerful STBs to facilitate Città’s strategic growth and expansion.

Eduardo Campos, SmartLabs’ Sales Director for the LATAM region, says: “Offering OTT services to the customers is crucial to Brazilian operators today if they want to expand and thrive. With a new cost-effective and scalable cloud SaaS approach for transcoding, Città Telecom and its subscribers will enjoy high quality content in an OTT environment. We’d like to see a growing interest in a cloud SaaS NVIDIA-based transcoding solution from our customers, and we expect more such projects to come.”


Città Telecom was founded in 2012, in Limeira, in the interior of São Paulo. the company is an operator licensed by ANATEL and offers Communication services Multimedia (SCM), Switched Fixed Telephony (STFC) and Conditional Access (SeAC), with advanced plans for Triple Play (Internet – Telephony – TV) and Smart Solutions (Vehicle Tracking and Monitoring). Currently, Citta Telecom is present in the capital of Rio de Janeiro, in Porto Alegre, Rio Grande do Sul, and in the São Paulo cities of Limeira, Campinas and Cordeiropolis. with 10 years of market and a network with more than 9 thousand customers, Città Telecom develops quality products and services, capable of providing the best customer experiences.