“We started as a platform provider and over many years, developing and enhancing our product suite, have evolved into a leading end-to-end interactive, multiscreen TV solution. Today this includes content delivery, STB’s, apps for mobile and smartTV’s and migration options for legacy systems. Our heritage now includes a broad experience in equipment integration and platform migration. This means that we are well positioned to breathe new life into operator platforms (and STB logistics), in a cost effective and business efficient way.”

— Mikhail Grachev, CEO, Smartlabs

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Region Solutions

In 2018, 02, the Czech Republic’s largest fixed, mobile and broadband service provider, launched their next generation TV service, backed by SmartLabs full solution suite.

SmartLabs has created a totally new UHD hybrid STB, with a case designed by Czech designer Martin Tvaruzek, as well as an innovative multiscreen solution for the management and presentation of content from a hybrid (DVB-T2 and IP) network.

The groundbreaking feature delivered by the O2 service is Multi-dimensional TV. Sports fans may choose up to six football, tennis or hockey matches and view them simultaneously in a multi-dimensional mosaic. The user may then select different viewing angles from multiple broadcast cameras in each match as well as selecting which commentary to listen to.

“The plan is to open the system to third-party applications in the following phase. That will make it possible, for example, to have an integrated YouTube player or a DVB-T/T2 tuner for terrestrial broadcasting even without a subscription to O2 TV.”

— Branislav Valo
Project Manager, 02 TV

A major multi service operator in an Eastern European country operating several million lines in both fixed and mobile networks including a 3G, CDMA (for data), UMTS and EDGE, enabling voice, data and video transmission.

O2, one of the major European operators intended to enhance their service offering, reduce churn across the subscriber base, and increase ARPU by implementing cutting-edge interactive capabilities for viewers.

To help O2 achieve this strategic goal, Smartlabs implemented a combined OTT/IPTV solution delivering a set of compelling interactive features, built a highly-customized frontend app for multiple platforms, and provided full support of SmartTVs.

In the project we integrated and deployed the new apps with platforms such as LG and Samsung SmartTVs, as well as Android TV STBs. We are continuously adding new highly anticipated services and integrations, such as HBO MAX VoD library, helping 02 increase the attractiveness of their TV service.

The next step in the project was the unique migration of STB users from a Linux to Android TV environment.

SmartLabs has migrated the existing solution of 'OT-Optima Telekom d.d.', one of the leading telecommunications operators in Croatia, to the latest version of the SmartTUBE 5 platform.

The migration has opened access to state-of-the-art interactive features and brough together the entire pool of subscriber devices, from various set-top box manufacturers, with a refereshed look and feel. Optima Telekom subscribers now experience and enjoy enhanced, agile interfaces from SmartLabs.

“Our subscribers are enjoying new features, without the need to replace their STB’s. The whole project, covering implementation and migration of back-end systems, with no downtime, was short and efficient. We believe that by working closely together, Optima Telecom and SmartLabs, have delivered the most innovative interactive TV service on the Croatian market.”

— Luka Malešević
Director of IT and BI, Optima Telekom

SmartLabs migrated subscribers of Baltcom, one of the leading Latvian operators, to the SmartTUBE5 platform without swapping Baltcom legacy STBs and without any engineer visits to subscribers’ homes.

The project involved the migration of the entire subscriber base from Baltcom’s legacy interactive TV platform to the new SmartLabs multi-screen solution. The critical objectives of the project were to make the migration totally transparent for every subscriber and, following migration, to offer existing and new subscribers access to the state-of-the-art multiscreen services delivered by SmartTUBE5.

“We needed to develop a simple and reliable procedure for migration and upgrade of software on subscriber devices. SmartLabs people did great, the process ran smoothly, and all our subscribers got access to the new features and services.”

— Dmitrijs Nikitins
CEO, Baltcom

Moldovan operator, StarNet, a triple-play service provider, chose SmartLabs to upgrade it’s IPTV solution, bringing it’s TV services to a new level.

SmartLabs replaced the operator’s legacy platform with the SmartTUBE multi-screen solution, offering the operator its UHD set-top boxes and high-end client applications for mobile devices and Smart TVs. SmartLabs also remotely deployed customised SmartTUBE UIs for all existing STBs and migrated the whole subscriber base to the new platform.

“Thanks to our partnership with SmartLabs, we will be able to provide new interactive services for our IPTV subscribers to enjoy a feature-rich and unique TV experience. This is a totally new level of media entertainment and user experience we are happy to offer to all the existing and future StarNet subscribers.”

— Alexandru Machedon
Founder of StarNet

The Cypriot operator PrimeTel opted to upgrade their existing interactive TV platform to SmartLabs’ SmartTUBE5 Multiscreen Solution and enhance the STBs pool with SmartLabs’ UHD Android STBs.

SmartLabs introduced applications for iOS and Android mobile phones and tablets as well as updated UIs for all STBs already deployed in the network. SmartLabs also offered the development of UHD Android STBs SML-5041.

PrimeTel’s customers are able to enjoy a true multi-screen experience and share content seamlessly between applications on their mobile devices, their existing DVB-T + IP hybrid STBs and their new Android STBs.

“We are very pleased to cooperate with SmartLabs. The new platform is expected to further improve customer experience offering new functionalities and enhanced user interface.”

— Marina Papanicolaou
COO of PrimeTel

SmartLabs deployed the large-scale, unified IPTV platform for Russian telecom provider, Rostelecom, across all Russian Federation regions; one of the largest providers by subscriber base, in Europe.

All separate IPTV solutions in the regions have been replaced with the unified IPTV platform based on SmartLabs products, offering a unified set of services and enabled with state-of-the-art user interfaces.

The whole subscriber base has been migrated to the new platform remotely, with no requirement for an engineering visit to the subscribers’ home, in itself a cost saving for Rostelecom.

The unified platform provides more than 5.5m Rostelecom subscribers with access to cutting-edge IPTV services and multiscreen features. Smartlabs has developed and supported this IPTV platform since 2012 until 2018, then Rostelecom began to support this IPTV platform itself. 

“Rostelecom has been working with SmartLabs since 2012 and they are important supplier partners in our business because of their best in class software, professional services and STB product.”

— Denis Leonov
Device Development Department Director, Rostelecom

SmartLabs designed and developed high-end STBs SML-5010W for Scandinavian based, specialist service provider, Baze Technology.

The beautifully designed STB cases and remote controls were branded with Baze Technology’s corporate colors and logo. This STB model was also developed with a bespoke wall mount to enable it to be securely fixed in challenging environments.

SmartLabs also worked closely with Baze Technology to meet the demanding security requirements of premium content providers and delivered support for Widevine Modular DRM and SmartLabs Multicast Solution for Common Encryption/Widevine DRMs.

“The design, development and manufacture of the new STB(SML-5010W), has strengthened our product range for BazePort clients. SmartLabs consultative, professional approach represents an agile development culture that supported our road map for a high-end STB offering. We are very pleased with the end result.”

— Thorstein Rinker
SVP Business Development, Baze Technology

SmartLabs developed a state-of-the-art STB, (SML-5041W), which successfully passed DFS Master certification in the USA.

The SmartLabs state-of-the-art STB (5041W), was developed and produced specifically as a cost-effective solution to suit the capability and feature-rich needs of the US marketplace, on behalf of Innovative Systems as their STB product in the Pay-for-TV operator sector in North America.

SmartLabs has launched a multi-screen service, 'Zala' in 2014 and it has been supported till 2019, enabling Beltelecom subscribers to view, record and catch up with TV content, set parental controls and switch between the screens.

This new service upgrade, was completed in less than six months and with no service downtime or customer disturbance.  Superior and enhanced customer experience included improved UI, simplified navigation and additional services, for example new menu options. Deployed onto thousands of legacy STB’s as well as new SmartLabs STBs.

The outcome of the upgrade has meant that the operator retained all of historic and popular TV services but with the addition of improved user experience, usability, higher performance and service levels, to new and established subscribers.

Smartlabs implemented at Città its OTT platform with mobile and SmartTV applications along with powerful STBs to facilitate Città’s strategic growth and expansion. Later, the solution was enhanced with SmartMEDIA Transcoder.

SmartLabs provided a scalable, flexible and stable OTT solution with SmartTV, mobile and STB applications.he installation was the start of a longer-term partnership and a strategic move for the ISP’s future growth. The ability to deliver IT services enabled Città to operate across a larger region of Brazil.

With the cloud NVIDIA-based SmartMEDIA Transcoder solution Città alta acquired the ability to provide efficient delivery of 100 HD channels to its customers.

“With Smartlabs solution and SmartMEDIA Transcoder we can provide our customers with the stable and flexible video content delivery which can adapt to the network bandwidth and sustain smooth playback. Now we can launch our OTT service and offer our viewers compelling and entertaining content.”

— Paulo Junior
Operations Director at Città Telecom

Medianet, the largest independent cable television provider in Maldives has chosen Smartlabs to offer a multi-screen, multi-network IPTV streaming solution.

During the first half of 2021, Medianet launched its new mobile service, Multi-Screen, and its STB-less solution MSTV SmartLabs. Medianet has enabled free mobile hotspots around Male’ and Hulhumale where customers can seamlessly connect and watch Multi-Screen rather than being hampered by crippling mobile data costs.

Smartlabs has used Medianet’s existing hardware and migrated its previous offering to Android AOSP for set top boxes, saving Medianet both time and money. Medianet is using the full suite of SmartLabs’ solutions including SmartMedia for its interactive features and the SmartCare analytics engine, which helps operators and content providers understand audience behaviour and changes in viewing habits, enabling them to reduce customer churn and offer a better customer experience.

“Smartlabs has supported us through the migration of our platform with a step-by-step approach, keeping us ahead of any challenges which has made the whole process smoother for our business and seamless for our subscribers.”

— Branislav Valo
Ahmed Shafeeu CEO, Medianet

TCA is migrating from Cable TV to 100% streaming video service with Smartlabs solution, increasing both network bandwidth and video service reach.

Smartlabs, the leading provider of multi-screen solutions for video streaming, announces that US-based operator TCA has selected Smartlabs SmartTUBE and SmartMEDIA solutions in order to upgrade its cable service to a state-of-the-art 100% streaming video service solution.

Now TCA is advancing and converting their cable TV subscribers to 100% streaming video subscribers. This will enable TCA to convert the RF broadband capacity to an all IP network and provide a solid framework for the additional bandwidth expansion in their overall serving area.

“Converting from RF to 100% streaming video service will increase our overall network bandwidth, efficiency and reach. Streaming video is here to stay, and a much more sustainable solution in the future than offering IPTV or Cable RF video service. For us, the Smartlabs solution provides both a cable-like experience for the older generation (which we need) as well as a future type streaming interface, needed for the younger generation. All future video subscriber sales will come from our younger generation.”

— DJ Weber
TCA General Manager

Albanian Tring to empower its TV service offering thanks to comprehensive Smartlabs solution.

Trying, a leading provider of broadband Internet connection, phone, and digital TV services has chosen Smartlabs to deploy its modern market-leading multiscreen solution. This will enable Trying to offer a variety of compelling video services to customers and outpace the competitors by bringing in cutting-edge technologies.

Tring’s market strength lies in an integrated service portfolio offering a rich and friendly experience to the customers. Smartlabs solution for Tring is built on the SmartTUBE TV service management platform, SmartMEDIA content delivery system, and SmartCARE analytics engine, which helps operators understand audience behavior and changes in viewing habits. The power of three will provide a strong framework for boosting Tring’s subscribers’ TV viewing experience, reducing churn, and acquiring a powerful competitive edge.

“We have chosen Smartlabs for the completeness of solution and rich track record of successful projects across the globe. With the launch of the new TV service we hope to drastically improve the quality of TV viewing experience and to ensure our market leadership.”

— Armand Selimaj
Tring CTO

Smartlabs to implement a SaaS OTT solution at Argentine WILTEL.

WILTEL has assessed several vendors alongside Smartlabs in a competitive tender process. Smartlabs proved its ability to deliver a sophisticated video solution by installing and supporting a successful proof-of-concept system. In addition, WILTEL wanted to utilize a SaaS model of deployment, and Smartlabs offered this flexible and resource-saving option to the operator.

The upgraded PLAYME service will run on a SmartTUBE cloud service management platform and SmartMEDIA content delivery system. WILTEL subscribers will get beautiful and powerful iOS and Android apps for mobile devices, as well as Smart TV Apps for Samsung, LG, and AndroidTV SmartTVs. Smartlabs will also implement a brand-new DRM content protection system and Web Browser UI.

“With this new Smartlabs solution WILTEL will be able to expand its coverage and offer the unique multiscreen experience to its existing and prospective customers. We believe that using the SaaS option will benefit WILTEL, providing the operator with better flexibility and ability to control the expense.”

— Eduardo Campos
Smartlabs’ Sales Director for the LATAM region

Expanding Operator’s Capabilities with State-of-the-art Apps and Solutions

A major subscription streaming service and production company in a Eastern European country who offers thousands of movies, series, and online TV channel translations to be viewed on PCs, mobile screens, Smart TVs, AppleTV, etc.

The operator was aiming to expand their TV service offering by introducing new interactive services to customers and providing a better viewing experience.

To hit this challenging target the operator needed a powerful feature-rich solution with extensive SmartTV support and beautiful user apps. We have delivered all the missing elements enabling better business outcomes and subscriber base growth.

We developed an app supporting LG and Samsung SmartTVs over time, using design outlines provided by the operator’s UX team. In the end, we have built an app with a modern and very detailed UX including rich animation effects. The main achievement at this point was outstanding performance delivered even on legacy TVs.

Smartlabs provided Beanfield Metroconnect, the owner and operator of the largest independent fiber-optic network in Toronto, Montreal, and Vancouver, with next-generation video streaming for its demanding customer base.

SmartTUBE empowers Beanfield customers to seamlessly access and enjoy their favorite content across multiple devices. The solution offers Mobile Apps for iOS and Android platforms, as well as STB’s. With the support of SmartCARE, Beanfield can monitor the quality of experience they are delivering to its customers.

To ensure scalability and reliability, Beanfield leverages AWS cloud hosting. This implementation, combined with the SmartMEDIA Transcoder, optimizes resource allocation and upkeep, providing Beanfield with a range of advantages. The SmartMEDIA Transcoder excels at transcending high-definition content into versatile bitrate profiles, allowing customers with bandwidth challenges to enjoy uninterrupted video playback without freezing or disruptions.

Smartlabs implemented its cutting-edge solution to enhance the service offerings of Nej.cz, the fourth-largest service provider in the Czech Republic.

Since 2017, Smartlabs has been instrumental in supporting Nej.cz’s business growth through seamless migration and integration with their legacy platforms. The SmartTUBE and SmartMEDIA solutions were deployed to deliver a superior viewing experience to Nej.cz customers. With the inclusion of SmartCARE, the provider can monitor and ensure the quality of experience for its growing customer base.

Smartlabs’ extensive range of supported devices ensures that Nej.cz customers have a versatile viewing experience. The SmartTUBE Apps are available on both iOS and Android mobile devices, as well as web platforms. Additionally, compatibility with popular SmartTV brands such as Samsung, LG, and AndroidTV extends the seamless viewing experience to a broader audience.

Smartlabs upgraded Altima Telecom's platform with the SmartTUBE Multiscreen TV Platform and introduced high-quality EPG metadata from Red Bee Media, along with the Widevine DRM.

Altima Telecom’s SmartTUBE Multiscreen TV Platform supports various devices, including iOS and Android mobile devices, LG, Samsung, and AndroidTV SmartTVs, and AOSP STBs.

In the past, Altima Telecom customers faced challenges with EPG data accuracy that resulted in frustrating inaccuracies such as missed recordings and failed content searches. To address this issue, we introduced Red Bee Media’s high-quality EPG metadata.

Smartlabs goes beyond traditional expertise, ensuring excellence from our QA Lab, with a range of devices for compatibility testing, to integration with multiple DRMs like Google Widevine and Apple Fairplay. We provide top-notch services, allowing our customers to focus on growing their businesses with trusted partners.