Albanian Tring to empower its TV service offering thanks to comprehensive SmartLabs solution

September 14, 2022

Tring, a leading provider of broadband Internet connection, phone, and digital TV services has chosen SmartLabs to deploy its modern market-leading multiscreen solution. This will enable Tring to offer a variety of compelling video services to customers and outpace the competitors by bringing in cutting-edge technologies.

Tring’s market strength lies in an integrated service portfolio offering a rich and friendly experience to the customers. SmartLabs solution for Tring is built on the SmartTUBE TV service management platform, SmartMEDIA content delivery system, and SmartCARE analytics engine, which helps operators understand audience behavior and changes in viewing habits. The power of three will provide a strong framework for boosting Tring’s subscribers’ TV viewing experience, reducing churn, and acquiring a powerful competitive edge. 

SmartLabs’ solution will be deployed on  third-party hybrid DVB-T2 + IP STBs, iOS and Android mobile devices, as well as Samsung, LG, and Android Smart TVs. In the future, Tring plans to make more Smart TV models  and other types of screens available to the customers.

Gary Hamer, SmartLabs’ SVP Sales and Business Development, says: “We were happy to offer a customized, cost-effective comprehensive solution to Tring alongside our team’s industry expertise and proven experience. We are thrilled Tring chose our solution as part of its competitive strategy and are looking forward to working with it on new developments in the future.”

Armand Selimaj, Tring CTO, says: “We have chosen SmartLabs for the completeness of solution and rich track record of successful projects across the globe. With the launch of the new TV service we hope to drastically improve the quality of TV viewing experience and to ensure our market leadership.”

About Tring

Tring is a leading company in Albania active in the field of media and broadcasting. With its wide range of products, Tring provides a multitude of entertainment through advanced services of Terrestrial DVB-T2, Satellite, Cable and IPTV/OTT. The main focus of Tring’s business approach is to exceed customer expectations, by using the latest word of the technology and by being easily accessible to them.

With a portfolio of 140 channels which include 35 Tring produced channels and national and international channels, Tring meets every customer’s need. With its own produced channels, the company covers all the genres of pay TV channels such as Movies, Documentaries, TV Series, Sports, Kids, Lifestyle, Culture, Reality TV, Adults, Etc.

Furthermore, Tring TV has the exclusive TV rights to rebroadcast in the territory of Albania many sport events, such as “UEFA Champions League”, Italian championship “Serie A”, American basketball league “NBA”, Motor racing  “Moto GP”, etc.

The variety of technologies used, make it possible for Tring to have a very wide coverage regarding network and products to the customers. Tring TV covers around 80-90% of the Albanian population within the territory of Albania with its own terrestrial broadcasting technology. Satellite signal of Tring has a significant network footprint within all of Europe. The OTT product of Tring gives the opportunity to the company to target all the Albanian speakers all around the world

One of the missions of the company is to offer a unique experience of pay TV to the Albanians all around the world. The target markets are Albania, Kosovo, North Macedonia and the Albanian Diasporas, mostly in Europe and in the USA. Through its direct own products and third party partnerships, Tring TV has successfully covered the customer needs for pay TV, around all the target markets of the company.

About SmartLabs

SmartLabs is the leading provider of multi-screen, multi-network solutions for the video streaming market. SmartLabs’ solutions deliver content services to over 7 million subscribers around the globe on multiple devices from SmartTVs to set-top boxes and smartphones. Its client base includes telcos (fixed and mobile), ISPs, cable operators, content and app service providers. SmartLabs partners with leading IPTV market leaders including Google, Widevine, Apple, Samsung, LG and Microsoft. Headquartered in Germany, SmartLabs has offices in the USA, Canada, UK, Cyprus and has been established for over 14 years, creating innovative solutions for the interactive TV market.