Expanding Service Provider’s Capabilities with State-of-the-art Apps and Solutions
Thousands of customers obtained access to brand new interactive services even on legacy devices!
What we do / Streaming applications development / StreamingAppsCase
Customer
A major subscription streaming service and production company in an Eastern European country who offers thousands of movies, series, and linear TV channels to be viewed on PCs, mobile screens, Smart TVs, etc.
Business challenges
Implemented solutions
Full support of key Live TV and VoD services: LiveTV, EPG, VoD, subscription control, etc.
Tailored animated design for SmartTV and AndroidTV
Third-party backend integration (Huawei, UMA)
WebOS, Tizen, Vidaa, WhaleOS SmartTV OS support
Third-party payments integration
Integration with various DRMs
Adding interactive features and stunning UIs to keep millions of customers happy
We developed an app supporting LG and Samsung SmartTVs over time, using design outlines provided by the service provider’s UX team. In the end, we have built an app with a modern and very detailed UX including rich animation effects. The main achievement at this point was outstanding performance delivered even on legacy TVs.
The app was initially integrated with the Huawei backend, but later it was switched to UMA backend.
In addition, while implementing the project we added WhaleOS (Phillips) and VIDAA (Hisense) Smart TV OS support. We continue to regularly add new services and integrations, such as payment systems integrations and UI improvements. This keeps the service appealing and user-friendly, and promotes customer loyalty.
Business value
- Increased customer loyalty
- Customer base expansion
- Revenue growth