Business Benefits for Operators
Reduce churn, increase ARPU and lower the cost to run your IPTV and OTT service
An IPTV and OTT Platform That Pays Back
Pay TV operators today are squeezed between global streaming apps and rising costs. Most IPTV/OTT platform vendors now sell you one layer and a list of partners for the rest. We build and support the whole chain ourselves: middleware, transcoding and CDN, multi-DRM, quality analytics, apps for every screen and our own set-top boxes. That means one team accountable for the result, fewer licences to pay, and the freedom to run it in your data centre or any cloud. We then use AI where it moves your numbers: recommendations that keep people watching, analytics that predict service problems, and advertising that turns viewing into revenue.
Reduce Churn and Keep Subscribers Longer
IPTV and OTT subscribers cancel when they cannot find something to watch, when quality drops, or when a global app simply feels easier. Smartlabs addresses all three. Personal recommendations and content rails are built from each profile's viewing history. Viewers continue watching across TV, mobile and web from where they stopped, and kids profiles get their own content and interface. SmartCARE measures quality of experience on every device and groups viewers who share the same problem, so your team can fix issues before customers call.
What you can measure: monthly churn, active users per month, viewing hours per subscriber, complaints per 1,000 subscribers.
Increase ARPU with More Ways to Monetize
Flat subscription revenue is the norm for pay TV. Smartlabs lets you run subscription (SVOD), rental and purchase (TVOD) and ad-supported (AVOD) models on one platform. Ad insertion functionality opens your inventory to advertisers, and Ad Skip Ban keeps ad breaks intact in catch-up, pause live and recordings. A multi-tenant platform lets you serve other operators from the same infrastructure.
A new KPI Dashboard built right into the SmartTUBE console. DAU/WAU/MAU, watch time, completion rate, retention curves — the numbers a TV service lives by, without exporting data to a third-party BI tool.
What you can measure: ARPU, upgrade conversion, transactional revenue per active user, ad impressions per viewing hour, revenue from tenants.
Lower the Cost to Run Your TV Service
Separate vendors for middleware, DRM, CDN, analytics and devices each come with their own licence, contract and integration. With Smartlabs, one vendor covers the full IPTV/OTT chain under one support contract. Universal DRM serves Widevine, PlayReady and FairPlay from a single encrypted copy, which cuts storage and licence costs. Central device logs, remote diagnostics and remote updates let support resolve issues without a technician visit. SmartTUBE also runs on Android TV Operator Tier and AOSP boxes and on devices subscribers already own, which lowers set-top box spending.
Our next-generation SmartTUBE apps, rebuilt in pure vanilla JavaScript across every platform except iOS — Smart TVs, Android TV, set-top boxes, web - now launch and respond several times faster, and the difference is biggest exactly where it matters most: on older TV models and entry-level boxes your subscribers already own.
What you can measure: number of vendor contracts, annual licence and support cost, storage per content hour, cost per channel and per concurrent stream, mean time to resolve, truck rolls avoided.
Launch IPTV and OTT Services Faster
A typical Smartlabs deployment takes 3 to 6 months from planning to launch, and we handle app store certification on every major platform. After launch, Device Manager works as a feature-flag and configuration system: switch features on or off per device group, run A/B tests and roll back changes without shipping a new app release. Marketing teams manage banners, rails and home screen layouts from the console.
What you can measure: weeks from contract to launch, campaign launch time, number of experiments per quarter.
Stay in Control of Your Video Platform
Cloud-only vendors can create lock-in and data residency risk. Smartlabs runs on-premise, on virtual machines, on any Kubernetes distribution, in any public cloud, or as a hybrid, without depending on one provider's services. Multi-DRM, token-protected delivery, geo-restrictions and forensic watermarking with device IDs protect premium content and your agreements with rights holders. And because Smartlabs develops and supports every component itself, your video service does not depend on a chain of third-party vendors.
What you can measure: ability to meet data residency and regulatory requirements, exit cost, detected content leaks.
Learn more about on-premise deployment
Choose How You Run the Platform
- SaaS Deployment — focus on your content, we handle the infrastructure
- On-Premise Deployment — complete control over your video platform
- Platform Migration — move off legacy middleware onto a modern multi-screen platform, on the set-top boxes you already deployed
- Custom Development — your vision, our expertise
Key Benefits
Reduce Churn
Measure: monthly churn, active users per month, viewing hours per subscriber, complaints per 1,000 subscribers.
Increase ARPU
Measure: ARPU, upgrade conversion, transactional revenue per active user, ad impressions per viewing hour, revenue from B2B tenants.
Lower the Cost to Serve
Measure: vendor contracts, annual licence and support cost, storage per content hour, cost per channel and per concurrent stream, mean time to resolve, truck rolls avoided.
Launch Faster
Measure: weeks from contract to launch, campaign launch time, number of experiments per quarter.
Stay in Control
Measure: ability to meet data residency and regulatory requirements, exit cost, detected content leaks.