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Smartlabs Powers Ucom’s Entertainment Service Uplay in Armenia

May 5, 2025

Smartlabs has delivered the full software platform for Uplay, the advanced entertainment service launched by leading Armenian telecom operator Ucom. This launch marks a significant upgrade to the TV and media landscape in Armenia, offering a unified solution that spans linear, VoD, and cross-device viewing.

Smartlabs played a key role in the development and launch of Uplay, delivering a solution based on its SmartTUBE platform. The company provided UX design, application development, and content security integration (Widevine and Apple Fairplay). Additionally, Smartlabs handled the essential backend integration with Ucom’s BSS/OSS systems, implemented a subscriber registration gateway with SMS-based verification for smooth user onboarding, and integrated a payment gateway, enabling secure card payments for external subscribers and enhancing the platform’s accessibility.

Uplay offers access to over 200 live channels and a rich VoD library, with exclusive partnerships with streaming services such as Armflix. The service enables users to view content simultaneously on up to five devices and is available on SmartTVs, mobile apps, and web browsers.

Furthermore, Smartlabs supported the migration of Ucom’s existing set-top boxes to the new platform and ensured a consistent and scalable user experience across all devices.

“Ucom had a clear vision — to bring a world-class media platform to Armenian viewers. We’re proud to have contributed our technology and expertise to make that vision a reality,” – said Mikhail Grachev, CEO of Smartlabs. “This project reflects what Smartlabs does best: combining robust architecture, intuitive UX, and flexible deployment for telecom-grade services. We’re excited to see Uplay set a new standard in the region.”

“The launch of Uplay is a milestone in our mission to deliver cutting-edge services that enrich the lives of our subscribers. Through strategic partnerships with Smartlabs and MediaKind, we’ve developed a platform that not only elevates entertainment in Armenia but also sets a new benchmark for accessibility and innovation in the region”, – said Ralph Yirikian, General Director of Ucom. 

The project was delivered in close collaboration with Ucom and their technology partner, MediaKind. Uplay is expected to reach hundreds of thousands of users across Armenia, bringing them a unified and modern entertainment experience.

About Ucom

Ucom, one of Armenia’s largest telecommunication companies, operates 4G+ and 5G mobile networks and provides IPTV and fixed broadband connectivity, offering a convergent portfolio of services to both B2C and B2B customers.

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