SmartLabs Enable a Multiscreen Service for Beltelecom

SmartLabs and Beltelecom have successfully introduced multiscreen viewing of linear and on demand content on PCs, tablets and mobile devices.

SmartLabs has announced the launch of a multiscreen service, SMART ZALA, for Beltelecom, the leading telecommunications provider in Belarus.

SMART ZALA enables Beltelecom subscribers to view, record and catch up with TV content, set parental controls and manage their subscriptions. The new service is available on Windows and Mac OS computers, Android and iOS tablets and mobile devices and it will be available on Smart TVs in the very near future.

A key feature of the new service is the ability to start watching content on one supported device and then switch to viewing it on another. For the first time Beltelecom subscribers are able to choose the best device to view their chosen content depending on their changing requirements.

“People expect more viewing freedom today,” Mikhail Grachev, SmartLabs CEO, says. “With SMART ZALA, Beltelecom’s multiscreen solution, the user can select a viewing option to match his or her taste, mood and surroundings. We are confident that Beltelecom subscribers will make the best use of the new feature. We are looking forward to implementing more innovative projects for the leader of the Belarusian telecommunications market.”

About SmartLabs

SmartLabs is the leading provider of multi-screen, multi-network solutions for the video streaming sector. SmartLabs’ solutions deliver content services to over 7 million subscribers around the globe on multiple devices from set-top boxes to mobile phones. Smartlabs’ client base includes telcos (fixed and mobile), ISP’s, cable operators, content and app service providers. SmartLabs partners with 25 IPTV market leaders including Widevine, Apple, Microsoft, Google, Samsung and LG.  Headquartered in Berlin, Germany, Smartlabs has offices in USA, Canada,  UK, Cyprus and has been established for over 15 years, creating innovative solutions for the interactive TV market.