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Key Takeaways from ANGA COM 2025: How Operators Can Stay Ahead in a Fragmented TV Landscape

June 10, 2025

ANGA COM 2025 once again brought together Europe’s leading telecoms and media players, showcasing the latest trends and innovations in broadband, television, and online video. The message was clear: as the market becomes more fragmented and user behavior more dynamic, operators must rethink their strategies to stay competitive. Smartlabs was on-site to connect with customers and partners — and here are our key takeaways:

Fragmentation is the new normal: agility is the answer

The video service landscape is more fragmented than ever—between broadcast, VOD, FAST channels, and OTT aggregators, consumers expect seamless access to everything. Operators must find ways to unify experiences across platforms and devices.

Smartlabs enables this unification through our SmartTUBE platform, which brings together live TV, VOD, catch-up, and third-party streaming apps in a single, operator-branded environment. Whether it’s on STBs, SmartTVs, or mobile devices the experience is consistent, intuitive, and customizable.

FAST is gaining traction in Europe

Free Ad-Supported Streaming Television (FAST) has taken hold in the US—and it’s now gaining real momentum across European markets. With broadcasters and platform providers both launching FAST initiatives, operators see new potential to build content offerings that generate advertising revenue without subscription costs.

Smartlabs supports FAST integration, enabling operators to incorporate FAST channels into their service line-ups alongside traditional and premium content. Our SmartMEDIA solution includes advanced ad insertion capabilities with seamless channel switching.

Personalized user interfaces: no longer optional

ANGA COM 2025 highlighted a major shift: personalization is no longer a nice-to-have—it’s a necessity. Consumers now expect interfaces tailored to their preferences, with content discovery driven by behavior, language, household profiles, and regional content rights.

Smartlabs delivers deeply personalized UX with SmartTUBE, including AI-driven recommendations, user segmentation tools, multi-profile support, and regional UI customizations. For operators, this means higher engagement and reduced churn.

Operators need long-term device strategies

Operators continue to face pressure balancing cost, control, and performance. While retail devices offer short-term cost savings, they compromise service quality, control and long-term flexibility.

Smartlabs addresses this challenge with a fully integrated STB portfolio, optimized for operator use-cases. Our devices support the latest SoCs, Android TV Operator Tier, WiFi 6, 4K playback, and are backed by SmartCARE — our monitoring and reporting tool for quality of experience (QoE) and service usage. This empowers operators to innovate on their own schedule, with full control over security, updates, and UX.

AI is entering the video pipeline

ANGA COM featured growing interest in AI not only for personalization but also for automation in quality assurance, content tagging, and network optimization.


Smartlabs is actively integrating AI across product areas—from QoE analytics to smart content categorization—helping operators reduce OPEX and elevate service performance.

Smartlabs remains committed to empowering service providers with the tools, platforms, and strategies needed to thrive in a fast-evolving ecosystem. If you missed us at ANGA COM 2025, reach out—we’d love to share more.

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